In today’s marketplace, there are three reasons companies choose the confectionery route for adding healthy ingredients. In the first case, companies firmly established in the confectionery segment are adding healthy ingredients to their brands in an effort to differentiate them. Also playing in the confectionery segment are companies searching for alternative delivery systems for their health ingredients—a good example would include Flintstones Vitamins, which recently launched a “gummi” version to increase its appeal to children. Lastly, there are companies seeking to exploit the inherent health benefits of their confectionery products—a good example would include the recent boom in dark chocolate. Whatever the classification, most experts agree that functional confectionery continues to pique the interest of both companies and consumers who are looking forward to the innovative days ahead.